The evolution of an American Institution. 1960's. Leave it here a second. It's a thing they call the "Super Bowl." 1970's. Commercial break! I'm gonna grab some food. And I'll get myself a cold one. 1980's. Wow! Ever seen anything like that? Nope. What's a Macintosh? 1990's. Dallas 31 Buffalo 10 3rd quarter. Hey guys! The ads are on again. 2004. Well, the ads for AOL weren't quite as lousy and the one for Levitra, which wasn't as horrible as the one for FedEx which wasn't .... it took 'em 38 years but they finally made the halftime show entertaining.